AT&T's Logo Deal With WNBA Represents Deeper Strategy With NBA
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
These 10 companies are the NBA's biggest sponsors and advertisers - Interbasket
The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion Dollars - Boardroom
Boardroom on X: "1) Arriving in '96, the NBA was under a league-wide Champion sponsorship during Kobe's rookie season. By year two, Nike had the rights to the Lakers on court uniforms
NBA jersey sponsors and why some are a perfect fit for their city
NBA sponsorship spend tops $1 billion for first time
NBA sponsorship revenue climbs 12.5% to US$1.64bn for 2021/22, says study - SportsPro
Nike deal only part of NBA licensing story - New York Business Journal
Commentary: Why Nike Should Stop Sponsoring College Sports | Fortune
NBA signs 8-year apparel deal with Nike - ESPN
Nike Partners with USA Gymnastics Through 2028 Olympic Summer Games – SportsTravel
Nike NBA City Edition Collection For The 2022-23 Season Is Here
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
Nike's shoe fail could cost it top NBA draft pick sponsorship
Nike Looks to the NBA for Salvation | The Motley Fool
Business of National Basketball Association (NBA) 2022-23 - Property Profile, Sponsorship and Media Landscape
NBA and Nike Stay Silent After Enes Kanter's China Comments – Sportico.com
List of NBA jersey sponsors - Wikipedia
Nike Wins Deal to Outfit NBA - WSJ
Kobe Bryant family renews partnership with Nike | Marca
Sponsorship in the NBA | Hookit
Nike Announces 8-Year Partnership as Official Uniform Provider of the NBA | SLAM
THE POWER OF PARTNERSHIPS — NIKE & MICHAEL JORDAN | by Centuro Global | Medium
