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Adidas generates millions from Yeezys after Kanye West split - BBC News
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Sneaker Culture Phenomenon: The Data-Driven Journey Through Kanye's Yeezy Empire | by Chloe | Medium
Can Kanye West Save Gap? What Maps & Location Data Reveals
Kanye West Made Adidas Billions. He Can Also Destroy It - Bloomberg
YEEZY's Sneaker Success Secret: A Report
Adidas Slumps as Yeezy Brand Inventory Overhang Drags Down Profits - TipRanks.com
